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Portfolio · social media and design

Hi, I'm Nath

Designer, social media manager and a mind curious about everything creative. I believe communicating well is about feeling before thinking, and thinking before creating.

I have a degree in Graphic Design and, since 2022, I've worked as a designer for companies in different niches: startups, healthtech, legal, fashion, technology and education.

Nathalia Guimarães, Nath, wearing glasses and a gray blazer, smiling in front of a wine-colored background

Narrative and visuals

Narrative

Narrative without design is smart, but forgettable.

The idea exists. The visuals don't convey it.

Visuals

Design without narrative is beautiful, but empty.

The visuals exist. The idea gets lost.

Visuals and strategy are one and the same. That's where my edge comes from: I build presence with intention and aesthetics, at the same time.

Social media

Social media management.

Working with social media isn't just understanding what works, it's understanding why it works. Every post is a small piece of the brand talking to the world. My role is to make that conversation happen in a way that is real, authentic and effective.

  • Pedágio Eletrônico

  • Ultra Botucatu

  • Gonçalves & Monteiro

  • Podovip

Swipe sideways to see all the posts

Web design

A website that makes your brand professional.

I design each website around the brand and the people who will visit it: visual hierarchy, narrative and goal.

Print design

Bring your brand into real life.

Cards, flyers, magazines, giveaways. Off screen, paper, color and readability need a different kind of care, and the identity stays the same.

  • Three reusable cups from Colégio Ítaca, “36 anos 2026”, with colorful shapes, on a wooden table

    Education · Colégio Ítaca Reusable cup

  • Thank-you card for Colégio Ítaca's 36th anniversary, front and back, on a table

    Education · Colégio Ítaca Thank-you card, front and back

  • Noana flyer, front and back: “Tecnologia inteligente para monitoramento de pacientes”

    Healthtech · Noana Product flyer, front and back

  • Magazine open at the Pedágio Eletrônico ad: “Para quem não para.”

    Startup · Pedágio Eletrônico Magazine ad

Sales presentations

Presentations that sell your idea.

Making a presentation isn't about making the slides look nice. It's about understanding what needs to be said, how to say it, and in a way that holds the attention of whoever is on the other side of the table.

Noana Product presentation

  • Slide 1 of 12 of Noana\'s “Product presentation”

01 of 12

Healthtech company making monitoring devices

Case study · Healthtech · Pitch deck

Noana: before and after

  1. Challenge

    Slides with too much information and no harmony, low-quality images and the brand identity lost. It was hard to present the product to clients.

  2. What I did

    I applied the brand identity to the whole presentation, organized the information and created new product images, with a new layout and new storytelling.

  3. Result

    The brand started to recognize itself in the slides, and presenting the product became easier. B2B clients began asking for some of the materials to share.

After: illustration of a room with Noana's products in use
Before: original slide with the products scattered, in low resolution

01 of 04 Product ecosystem

Visual identity

What makes your brand recognizable.

Logo, color palette, typography, pattern and the applications that prove it all works together.

Motion design

When your brand comes to life in motion.

Videos and animations made to the same standard as everything else: the identity leads, and the motion carries the message.

  • The dot

    The dot in the logo becomes a cursor and guides the message.

  • Fleet management by license plate

    Pedágio Eletrônico. Video for a fleet event, showing the platform in use.

  • How to pay for Free Flow

    Pedágio Eletrônico. Narrated vertical video, from the toll gantry to paying by license plate.

  • I don't just create posts

    Nake Comunica. A Reel about what comes before the post.

If something here made you think:

“That's what I want for my brand”

then we're already on the right track.